Home/Case Studies

Case studies. Real results from real accounts.

Google Ads, SEO and email results from real accounts, with the store names withheld. Nothing is invented and nothing is rounded up.

Every account, added up.

Straight from the platforms, across every account we have run. Same discipline behind every case below.

  • €5M+

    In revenue tracked from the campaigns we run.

  • €780K+

    In ad budgets managed, every euro reported.

  • 50+

    Brands grown across e-commerce and lead gen.

Every published case is an e-commerce store. Store names are withheld because clients don't want competitors reading their revenue. The numbers, niches and timelines are unchanged.

Lead generation for service businesses runs on the same method; see how we set it up.

11 case studies

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Channel
Niche
E-commerce · Motorcycle CarPlay screens case studyMerchant Center

E-commerce · Motorcycle CarPlay screens

A Shopify store suspended for misrepresentation. 26 defects found and fixed at the source, zero account issues within three months.

26
Defects found
0
Account issues after review
4
Countries back live
Read the full case study →
E-commerce · Copper kitchen & bath fixtures case studyEmail

E-commerce · Copper kitchen & bath fixtures

A weekly Klaviyo calendar for homeowners and the trade. In 30 days email carried 59.03% of store revenue, up 46% on the period before.

59.03%
Share of store revenue
+46%
Email revenue
$1.13
Per recipient
Read the full case study →
E-commerce · Home decor, bedding & lighting case studyEmail

E-commerce · Home decor, bedding & lighting

A European home decor store. Email revenue up 79% in the Black Friday month, a third of everything the store sold.

+79%
Email revenue
33.4%
Share of store revenue
+105%
Store revenue
Read the full case study →
E-commerce · Performance car parts case studyEmail

E-commerce · Performance car parts

A US parts store sending to fewer than 5,500 people. Six May sends brought in $162,874.88, and a resend to non-openers alone made $20,886.99.

$162,874.88
Six May sends, summed
$20,886.99
Non-opener resend
$33,365.38
One testimonial email
Read the full case study →
E-commerce · Truck, van & 4x4 accessories case studyGoogle Ads

E-commerce · Truck, van & 4x4 accessories

Almost the whole budget was defending the brand name. Moving it into demand the business had never bid on doubled new customers in three months.

+102%
New customers
+90%
Orders
+72%
Revenue
Read the full case study →
E-commerce · Fashion case studyGoogle Ads

E-commerce · Fashion

Two campaigns, €3.6K spend, €61.8K in conversion value. The lean Google Ads engine behind +54% store growth.

17.3x
ROAS
+54%
Store sales
+78%
Orders
Read the full case study →
E-commerce · Modest fashion case studySEO

E-commerce · Modest fashion

Structured data at scale and a +144% impression surge pushed a modest fashion store past its brand ceiling.

+31%
Organic clicks
+144%
Impressions
824
Rich result items
Read the full case study →
E-commerce · Bathroom furniture case studyGoogle Ads

E-commerce · Bathroom furniture

Premium UK bathroom retailer. Account restructured around profit, funnel-mapped campaigns, bidding aligned to margin.

+146%
ROAS
+58%
Orders
+34%
Revenue
Read the full case study →
E-commerce · Glamping & outdoor case studyGoogle Ads

E-commerce · Glamping & outdoor

Seasonal UK glamping brand turned into year-round revenue against competitors with a 5-10 year head start.

+220%
Revenue
+93%
Avg. order value
+51%
Conversion rate
Read the full case study →
E-commerce · Surf & vanlife case studySEO

E-commerce · Surf & vanlife

A niche surf and vanlife brand grown from a standing start into consistent organic revenue.

+81%
Organic clicks
+96%
Organic revenue
+109%
Organic conversions
Read the full case study →
E-commerce · Research peptides case studySEO

E-commerce · Research peptides

Moved a regulated-niche store from page two into the top three on its money collections.

+97.7%
Collection clicks
5.6 → 2.7
Key page position
124
Schema items
Read the full case study →

The numbers above, from the other side.

In the words of the people who own the accounts, on Google and Trustpilot.

We have been working with Etari Digitals on Google Ads and SEO for 3 months already and the difference from our previous agency is night and day. The team runs the account personally, no account manager relay, no waiting a week for a reply. We get weekly updates that actually explain what changed and why, not just a screenshot of a dashboard. Since starting, we finally got clarity on where our ad spend was going. The audit alone before we signed already flagged issues our old agency never caught in a year.

N MTGoogle Ads and SEO client
View on Google

Working with Etari Digitals has been a great experience. What stands out most is how easy they make it to stay informed and understand what is happening with our campaigns at any given moment. Their team is responsive, proactive, and always focused on finding the next opportunity to improve results. We also have access to a live dashboard where we can check performance in real time whenever we want.

Radu GoleaPerformance marketing client
View on Google

Wat een topper is Igor! Werkt snel, is proactief en echt een killer. Ik kan iedereen een samenwerking met Igor aanraden. Letterlijk alle feedback wordt binnen 48 uur doorgevoerd.

Colin van der VlietWebsite and ads client
View on Google

I LOVE this collaboration. I have been working with Igor for a long time, he is serious and delivers more than you ask. When I started I was new into this and he made me understand how advertising works for my business.

Andreea IonGoogle Ads client
View on Google

I am working with the boys for the past few months. I am so happy I have made this decision, my results improved. I trust the team and now I can focus on something else inside my business to improve my product.

Emanuela ChiriacE-commerce client
View on Google

Great experience working with Etari Digitals. The team is professional, responsive, and clearly knows what they’re doing when it comes to digital marketing . Highly recommended for anyone looking for a reliable digital marketing agency that actually puts thought into the work

Dea PramestiDigital marketing client
View on Google

Igor does an amazing job, he is engaged and most importantly he really cares about doing his work right.

Colin Van der VlietNetherlands
View on Trustpilot

Ik vind het heel fijn om met Igor te werken. Hij is super kundig, snel en neemt initiatief. Verder is hij goed bereikbaar en komt met slimme strategieën. Hij heeft voor ons ook een heel AI-dashboard gebouwd waarop alle resultaten makkelijk af te lezen zijn. En we bellen wekelijks. Ik raad het iedereen aan om met hem te werken.

Laurha DamenNetherlands
View on Trustpilot

I just got the AI assistant and am absolutely blown away, it feels like I am Tony Stark. The amount of work I am able to get done now is insane and I have not had any issues with it.

Sean RubinAI automation client
View on Trustpilot

Best service you can ever experience.

Igor & JamesClient store, igorjames.com
View on Trustpilot

About these numbers.

The five we get asked about the results on this page.

Still deciding?

See all 30 answers
01How are the results in these case studies measured?

Every metric in the case studies comes directly from the platforms: Google Ads, Google Analytics 4, Google Search Console, Shopify and, for email, Klaviyo. Revenue and ROAS figures are the numbers the account itself reported, not modeled projections. Where tracking was unreliable at the start of an engagement, fixing measurement came first, so the before-and-after numbers compare like with like.

02Are these case studies real?

Yes. Every case study on this site is real client engagements with metrics pulled from the live accounts. No numbers are invented or rounded up for effect, because results shown to prospects are held to the same standard as results reported to clients. If a number could not be verified in the platform, it did not go in the case study.

03Why are the store names not shown?

Store names are withheld because clients don't want competitors reading their revenue. The numbers, niches and timelines are unchanged: they stay exactly as they happened, and only the store name is removed.

04How long did these results take?

It depends on the channel. Google Ads improvements typically show within the first one to three months, because paid search gives fast feedback once structure, tracking, and bidding are fixed. SEO results build over six to twelve months, because rankings and authority compound slowly. Each case study reflects its own timeline, and none of the results came from a single overnight change.

05Will my results match these case studies?

Not necessarily, and no honest agency will promise otherwise. Results depend on your margins, product demand, competition, budget, and starting point. The case studies show what the system produced in specific accounts under specific conditions. The better predictor for your business is the free audit: it looks at your account and tells you where the realistic upside is before you spend anything.

Your account could be next

The first step is always the audit.

Free, documented, and yours to keep. See exactly what we'd fix before you commit to anything.

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