A UK glamping store selling premium tents, stoves and accessories. Previous agencies failed to find growth. We rebuilt the engine and grew Q1 revenue by 220%.
Competitors had a 5 to 10 year head start. The niche is not an impulse buy, so the sales cycle ran longer than average. And the business was highly seasonal, peaking April to August, which made it hard to stay profitable year-round or cover costs in the off-season.
The goal: consistent revenue twelve months a year, and a position as the market leader.
Optimized the store for conversion first: layout, navigation and product presentation rebuilt to communicate value, better filtering and browsing, and a checkout flow tightened to cut drop-offs.
Sold the experience, not the product. Aspirational glamping visuals with first-person angles people could imagine themselves in. An emotional hook competitors and travel options could not match.
Launched Google Ads campaigns across a wide demographic range, testing age, interests and behavior segments. Budget then shifted hard into the segments driving the highest revenue.
Scaled aggressively but smartly. Ads stayed live through winter to hold top-of-mind: fewer off-season conversions, but a full funnel of warm leads when spring hit. February exploded while competitors were waking up.
Long-term system: retargeting site visitors, re-engaging past customers with exclusive deals, and email flows guiding people through the longer decision cycle.
Live Shopify data: January 1 to March 21, 2025, measured against the same dates in 2023, the last comparable season before the rebuild.
The conversion-first rebuild carried the numbers: conversion rate up 51%, average order value up 93%, and Q1 revenue up 220% against the 2023 baseline.
AOV nearly doubled (+93%) as the store and creative sold the full experience instead of single products.
Keeping ads live through winter built a warm funnel that detonated in February, while seasonal competitors started from zero.
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