Products not showing? Suspended is not final.
Misrepresentation flags, mass disapprovals, a Merchant Center that went dark overnight. We find the real reason Google pulled the plug, fix it at the source, and write the appeal that gets you back. Flat fee, no retainer required.
Every day suspended is revenue gone. We look at the account before you pay anything and tell you whether it is fixable.
Broken, or just invisible.
Both end with your products not being seen. They need completely different work, and the first thing we do is establish which one you have.
The emergency: suspensions and disapprovals
Misrepresentation is the one that ends businesses, and it is almost never about the thing the notice says. It is usually a missing or contradictory policy page, a compare-at price that was never charged, a countdown that resets on reload, or products listed as available that are not. We find the actual trigger, fix it at the source, then appeal. Fixing the appeal wording without fixing the cause gets you rejected and burns an attempt.
The slow leak: feed quality
No suspension, no error, just products that never surface. Usually titles written for the warehouse and attributes left blank.
Titles are the targeting
In Shopping you do not bid on keywords, you bid on products. The title is the strongest matching signal you control.
Attributes are not paperwork
GTIN, brand, condition, size, colour, material. Every blank field is a query you cannot match on and a comparison you lose by default. Most catalogues have entire attribute columns nobody ever filled, and it costs impressions silently rather than throwing an error.
Five phases, and the appeal is the last one.
The most common reason an appeal fails is that it was submitted before the underlying problem was fixed. Every rejected attempt makes the next one harder, so the order here is not negotiable.
- 01
Find the real trigger
The notice names a policy, not a cause. We audit the store against what that policy actually enforces, which is usually somewhere else entirely.
- 02
Fix it at the source
In the store, in the feed, on the policy pages. Not a wording change in the appeal form.
- 03
Prove it is fixed
Screenshots, timestamps, before and after. An appeal with evidence is a different document from an appeal with a promise.
- 04
Write and submit the appeal
Stating what was wrong, what changed, and where to verify it. Plain, specific, no pleading.
- 05
Stay until it is back
If it is rejected we find what was missed and go again. The fee covers the outcome, not the attempt.
And when nothing is actually broken.
The other half. No suspension, no error, the products simply never appear. This runs as part of an ads engagement rather than as a separate fee.
- 01
Title rewriting
Written for how people search rather than how the warehouse names things, on the products that carry the revenue first.
- 02
Attribute completion
The blank columns filled. Each one is a query you could not match on before.
- 03
Disapproval sweep
The quiet ones nobody noticed, which sit under the suspension threshold and just remove products from the auction.
- 04
Ongoing monitoring
Feed health checked on a schedule, because a policy change or a theme update can break it without warning.
Store accounts, real numbers.
Published case studies, starting with a Shopify store we got back from a misrepresentation suspension.
- €5M+
In revenue tracked from the campaigns we run.
- €780K+
In ad budgets managed, every euro reported.
- 50+
Brands grown across e-commerce and lead gen.
We have been working with Etari Digitals on Google Ads and SEO for 3 months already and the difference from our previous agency is night and day. The team runs the account personally, no account manager relay, no waiting a week for a reply. We get weekly updates that actually explain what changed and why, not just a screenshot of a dashboard. Since starting, we finally got clarity on where our ad spend was going. The audit alone before we signed already flagged issues our old agency never caught in a year.
Working with Etari Digitals has been a great experience. What stands out most is how easy they make it to stay informed and understand what is happening with our campaigns at any given moment. Their team is responsive, proactive, and always focused on finding the next opportunity to improve results. We also have access to a live dashboard where we can check performance in real time whenever we want.
E-commerce · Motorcycle CarPlay screens
E-commerce · Truck, van & 4x4 accessories
E-commerce · Fashion
What this connects to.
Google Ads for e-commerce
Once the feed is healthy, this is the account structure that makes it earn. Shopping and PMax segmented by margin.
ExploreGoogle Ads
The pillar. Search, Shopping, PMax and the measurement underneath all of it.
ExploreConversion tracking
Suspensions often surface tracking problems that were already there. Worth fixing while the account is open.
ExploreStandard cases €400. Complex cases with multiple policies, repeat suspensions, or verification issues from €600. Scoped after a free look at the account. Feed optimisation runs inside a Google Ads engagement rather than as a separate fee.
Book the free diagnosisQuestions, answered.
The ones that come up when an account goes down.
01What does a misrepresentation suspension actually mean?
It means Google believes the store presents itself or its offers in a way that could mislead a buyer. It very rarely means what the notice appears to say. In practice the trigger is usually a missing or contradictory returns, shipping or contact page, a compare-at price that was never actually charged, a countdown timer that resets on reload, or products shown as available that are out of stock. The notice names the policy, not the cause, which is why appeals written from the notice alone tend to fail. Here is a full misrepresentation case, start to finish.
02How long does reinstatement take?
The fix is usually days. The review after submission is Google's clock and it is typically a few business days, though it can be longer for repeat suspensions. Anyone promising a specific reinstatement date is guessing at a queue they do not control.
03We already appealed and got rejected. Is it over?
No, but it is harder, and the reason matters. A rejection almost always means the appeal was submitted before the cause was fixed, so Google looked, found the same problem, and declined. The path forward is the same: find the real trigger, fix it properly, submit with evidence. Send us the account and the rejection wording.
04Do you guarantee reinstatement?
No, and be careful with anyone who does. The decision is Google's and some accounts have history that makes reinstatement genuinely unlikely. What we do is tell you honestly, before you pay, whether we think yours is fixable. Some accounts we turn away, and you will hear that rather than an invoice.
05Is feed optimisation part of this fee?
No. The flat fee covers remediation, getting a broken account working again. Feed optimisation is ongoing work and runs inside a Google Ads engagement, because titles and attributes need revisiting as the catalogue changes rather than being fixed once.
06Do we need to be an ads client for you to fix a suspension?
No. It is a flat fee piece of work and plenty of the accounts we fix never become retainer clients. A suspension is an emergency and tying it to a monthly contract would be taking advantage of one.
Read the thinking first.
Every day suspended is revenue gone.
Send us the account. We tell you what tripped it, whether it is fixable, and what it costs. Before you pay anything.