Page 2 to top 3. In a regulated niche.
A US research peptide supplier with strong branded traffic and zero visibility for everything else, in a niche where every page needs compliance language. Full SEO infrastructure built from zero in under 4 months.
High competition. Higher compliance bar.
Research peptides is a regulated, high-competition niche. Every product page needs RUO compliance language, every article scientific accuracy and citations. The audience is researchers and lab professionals who expect precision, not marketing fluff.
The site averaged position 19.5, effectively page 2 or worse. The main collection page sat at 5.6 with a 2.5% CTR: shown, but scrolled past. No schema, no breadcrumbs, no FAQ sections, no research content. GA4 attribution was broken on top.
The goal: full technical infrastructure, optimized collection and product pages, sitewide structured data and a research-grade content pipeline, all inside compliance guardrails.
Five phases. One system.
Technical foundations
GSC fully configured, Bing set up, sitemap cleaned, canonical and URL parameter issues fixed, 404 redirect rules, deferred JavaScript, compressed images, GA4 e-commerce tracking repaired. Plus a complete SEO workflow system: 100+ term keyword map, content tracker, backlink prospect list and monthly dashboard.
On-page optimization
Titles, metas and H1s rewritten across collections, products and landing pages. The peptides collection page nearly doubled its clicks (258 to 510, +97.7%), CTR jumped 2.5% to 4.8%, position moved 5.6 to 2.7: into the top 3.
Schema and rich results
From zero structured data to 124 validated items: 27 breadcrumbs, 36 product snippets, 61 merchant listings, with zero errors. The brand entered Google's free Shopping surfaces without spending a cent on ads.
Content strategy
A research-grade pipeline around topic clusters: 4 published compound articles with scientific citations and RUO language, 13 cluster articles drafted, 18 informational posts planned, 24 landing pages in progress. The retatrutide article alone grew 179% in clicks.
Continuous optimization
Weekly position tracking, monthly GSC analysis, internal linking between research content and collections, schema validated weekly, and a scored backlog from CRO updates to backlink outreach across research communities.
Before and after.
Sitewide organic, before (Aug-Nov 2025) vs after (Nov 2025-Feb 2026), from GSC data in the full case study.
Before
- Organic clicks5,640
- Avg. position19.5
- Sitewide CTR7.2%
After
- Organic clicks6,030 (+6.9%)
- Avg. position15.9 (18% better)
- Sitewide CTR7.8%
The details that did it.
Top 3 on the money page
The peptides collection moved from position 5.6 to 2.7 with clicks up 97.7%. In e-commerce SEO, one collection page in the top 3 changes the business.
124 schema items, zero errors
Breadcrumbs, product snippets and merchant listings built from absolute zero and validated clean: free Shopping tab visibility without ad spend.
+23.1% total site revenue
The organic infrastructure contributed to total site revenue of $435K, up 23.1% against the prior period.
Page two to top three, under scrutiny.
A regulated niche rewards technical discipline over volume:
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