Everything to fix before you write a word.
Publishing into a site that cannot be crawled properly is the most expensive mistake in SEO, and it stays invisible for about six months. This is the foundation check that comes first. All of it is on this page.
Four layers. Bottom up, always.
An audit that lists a hundred findings has made no decision. These four are ordered because work on a higher layer is wasted while a lower one is broken.
Layer one: can it be crawled and indexed at all?
Before anything else, find out what Google has actually fetched. Not what is in your sitemap, what has a real last-crawl date. Pages that have been live for months with no crawl at all are the loudest signal there is, and almost nobody checks. Then the blockers: robots rules that exclude more than intended, noindex tags left over from staging, canonical tags pointing at the wrong URL, and redirect chains that leak signal at every hop.
Layer two: is the site competing with itself?
Most sites with history have several pages chasing the same query, splitting the signal between them. Merging beats writing more, often by a lot, and it is the least popular advice in the discipline because deletion does not fill a retainer.
Layer three: does each page answer one thing?
One page, one intent, stated clearly enough that a stranger could summarise it. Pages that try to serve three queries usually serve none of them.
Layer four: only now, publish
New content on a broken foundation is the most expensive mistake available here, because the cost is invisible for two quarters and then indistinguishable from bad luck. Fix the three layers below first and the same articles work far harder. Skip them and you will conclude content does not work.
The same checklist, with the tedious part removed.
The list above is the thinking. The assistant is the version that reads your account and does the sorting.
- 01
Connects to your account
Read access to Google Ads, Search Console and Analytics. Your credentials, your machine, nothing routed through us.
- 02
Runs the four phases
Pulls the numbers each phase needs instead of asking you to export them.
- 03
Sorts the search terms
The most tedious job in the list and the one most people skip. It does the first pass, you make the calls.
- 04
Writes the findings up
A first draft of what is wrong and in what order. First draft, not final, and knowing the difference is most of using it well.
The same method, run for money.
This checklist is not theory. It is the opening sequence on the accounts in these case studies.
- €5M+
In revenue tracked from the campaigns we run.
- €780K+
In ad budgets managed, every euro reported.
- 50+
Brands grown across e-commerce and lead gen.
We have been working with Etari Digitals on Google Ads and SEO for 3 months already and the difference from our previous agency is night and day. The team runs the account personally, no account manager relay, no waiting a week for a reply. We get weekly updates that actually explain what changed and why, not just a screenshot of a dashboard. Since starting, we finally got clarity on where our ad spend was going. The audit alone before we signed already flagged issues our old agency never caught in a year.
Working with Etari Digitals has been a great experience. What stands out most is how easy they make it to stay informed and understand what is happening with our campaigns at any given moment. Their team is responsive, proactive, and always focused on finding the next opportunity to improve results. We also have access to a live dashboard where we can check performance in real time whenever we want.
E-commerce · Truck, van & 4x4 accessories
E-commerce · Modest fashion
E-commerce · Surf & vanlife
Same idea, other channels.
The free SEO checklist
What to fix before writing anything, and why publishing into a broken foundation wastes six months.
FreeThe free AEO checklist
What decides whether a machine quotes you rather than just ranks you.
FreeThe AI Marketing Assistant
The whole operating system rather than one channel. Also free.
FreeQuestions, answered.
The ones that come up before people take it.
01Why is the checklist on the page instead of behind the form?
Because a checklist nobody can read is not useful to anyone, including us. Gating it would earn a few email addresses and cost the page any chance of being found, which is a bad trade. The download is behind the form because a file is a different thing from a page, but the thinking is all here.
02Is the assistant actually free?
Yes. No card, no trial period, nothing locked behind an upgrade, and nothing expires if you never open it again. It is free because feedback from real use is worth more to us at this stage than the licence fee would be.
03Do I need to be technical?
You need to be comfortable following a setup guide and using a terminal for the first time. The handbook assumes you have never done either. The Google Ads knowledge matters more than the technical part.
04Where does my account data go?
Nowhere near us. The assistant runs on your machine with your credentials, connected directly to your accounts. There is no middle layer collecting anything, which is a property of how it is built rather than a promise.
05Will this replace an agency?
For a small account run by someone willing to do the work every month, often yes, and we would rather say that than pretend otherwise. What it will not do is notice a problem nobody told it to look for. That is where an operator earns their fee.
Take the assistant. Free.
Your email and we send the download plus the setup handbook. One per business. No card, and nothing expires.
The checklist is above. The assistant runs it with you.
Take it, run it on your own account, and keep it. If you would rather we ran the account, that offer is on the services page.