Home/DIY

Our system. Your hands.

Not ready for a retainer? Run your own Google Ads and SEO with the exact playbooks we use on client accounts. Courses, templates and checklists. No watered-down theory.

Why DIY

The system is the product. Not the hours.

Most courses are recorded by people who teach more than they operate. This is the opposite: working playbooks pulled from live accounts, packaged so you can execute them yourself.

Every module ends with something done: a campaign launched, a feed fixed, a page optimized. If a step needs a tool, the template is included. No upsell hidden inside a lesson.

And when your account grows past the point where your time is the bottleneck, you already speak our language. DIY is step one of the same ladder.

Product lines

First releases in production.

Built from the same operating system that runs our client accounts. Waitlist members get first access and launch pricing.

01

DIY Google Ads Course

Account structure, Shopping and PMax setup, search term control, bidding. The full management cycle, taught the way we run it weekly.

// in production
02

DIY SEO Playbook

Technical audit checklist, keyword mapping, on-page system and content cadence for Shopify and lead gen sites. Foundation first, then the flywheel.

// in production
03

Templates & Checklists

The working documents: campaign build sheets, negative keyword routines, audit checklists, reporting templates. Download, fill in, execute.

// in production
The ladder

DIY today. DFY when it pays for itself.

Three rungs, one system. Move up when the numbers say so, never because a salesperson did.

01

Do it yourself

Courses, playbooks and templates. You execute, you own every skill you build. The cheapest way to get the system working for you.

02

Do it with help

Consulting on top of your execution: audits, strategy sessions and a direct line when you hit something the playbook doesn't cover.

03

Done for you

The account outgrows your calendar. We take over the operating, you keep the knowledge to hold us accountable. Best-informed client wins.

FAQ

DIY, explained.

What are the Etari Digitals DIY products?
The DIY products are courses and templates that document the same Google Ads and SEO systems Etari Digitals uses on client accounts. Instead of paying for management, you get the playbooks, the templates, and the decision frameworks to run the work yourself. The products are currently in production, and a waitlist is open for launch notifications.
Who are the DIY products for?
The DIY products are for businesses not yet at the budget for managed services, which start at €800 to €1,000 per month at Etari Digitals. That usually means early-stage Shopify stores, founders running their own marketing, and small teams with time but no retainer budget. If you can follow a documented system and put in the hours, DIY is the cheaper path in.
When should I do it myself instead of hiring an agency?
Do it yourself when your ad spend is low, your time costs less than a retainer, and mistakes are affordable lessons. Hire management when monthly spend and revenue grow to the point where errors cost more than the fee. A practical threshold: once Google Ads spend passes a few thousand euros per month, running it badly usually costs more than professional management would.
How does the DIY waitlist work?
The DIY products are in production, so the waitlist is the only way in right now. You leave your email and you are notified when the first products release. Joining costs nothing and commits you to nothing. Waitlist members hear about availability first, before anything is announced publicly.
Will DIY actually work without an agency?
Yes, if you do the work. The DIY products document the same systems Etari Digitals runs on managed accounts, the same accounts behind the six published case studies. What you give up without an agency is speed and iteration: an experienced operator spots problems faster and wastes less budget on dead ends. The system is the same; the variable is your execution and your hours.
Waitlist open · First access · Launch pricing

Get in before the first release.

Join the waitlist and you'll see every product before the public does, at a price the public won't get.