Home/DIY

Our system. Your hands.

Not ready for a retainer? Run your own Google Ads and SEO with the exact playbooks we use on client accounts. Courses, templates and checklists. No watered-down theory.

Join the waitlist →See the packs

The system is the product. Not the hours.

Most courses are recorded by people who teach more than they operate. This is the opposite: working playbooks pulled from live accounts, packaged so you can execute them yourself.

Every module ends with something done: a campaign launched, a feed fixed, a page optimized. If a step needs a tool, the template is included. No upsell hidden inside a lesson.

And when your account grows past the point where your time is the bottleneck, you already speak our language. DIY is step one of the same ladder.

Four products. One system.

Built from the same operating system that runs our client accounts. The AI system is already shipping; the packs release from production in sequence. Waitlist members get first access and launch pricing.

DIY Google Ads Pack visual
// in production

Google Ads Pack

The full management cycle: structure, Shopping and PMax, search term control, bidding. Build sheets included.

€97 · one-timeView pack →
DIY SEO Pack visual
// in production

SEO Pack

Technical audit, keyword mapping, on-page system and content cadence. Foundation first, then the flywheel.

€97 · one-timeView pack →
ETARI DIY AI Operations System visual
// shipping now

AI Operations System

The engine that runs our agency, boxed: 19 plugins, 196 skills, 65 agents, 10 connectors, handbooks.

€197 · one-timeView system →
DIY Full Stack Pack visual
// the bundle

Full Stack Pack

All three systems together: paid, organic, and the automation layer that runs both. €94 under separate pricing.

€297 · one-timeView stack →
Support Membership
€49 /month · optional

A direct line on top of any pack: questions answered, updates as our live system evolves, and the judgment calls the playbook cannot make for you. Launches with the packs; waitlist members hear first.

Join the waitlist →

Stop guessing. Run your own ads and SEO on the playbooks that run our client accounts.

The tools we work in.

The platforms our playbooks run on, every single day.

DIY today.
DFY when it pays for itself.

Three rungs, one system. Start by doing it yourself on the same playbooks we run on client accounts, add our help when you hit something the templates don't cover, and hand the whole account over when it finally outgrows your calendar. You move up when the numbers say so, never because a salesperson did, and every skill you build along the way stays yours.

01

Do it yourself

Courses, playbooks and templates. You execute, you own every skill you build. The cheapest way to get the system working for you.

02

Do it with help

Consulting on top of your execution: audits, strategy sessions and a direct line when you hit something the playbook doesn't cover.

03

Done for you

The account outgrows your calendar. We take over the operating, you keep the knowledge to hold us accountable. Best-informed client wins.

Explore the Full Stack Pack →

DIY, explained.

What are the Etari Digitals DIY products?
Four packs that document the same systems Etari Digitals uses on client accounts: the Google Ads Pack (€97), the SEO Pack (€97), the AI Operations System (€197), and the Full Stack Pack bundling all three (€297), plus an optional €49/month support membership. The AI system is already shipping to first buyers; the other packs are in production, and the waitlist gets first access at launch pricing.
Who are the DIY products for?
The DIY products are for businesses not yet at the budget for managed services, which start at €800 to €1,000 per month at Etari Digitals. That usually means early-stage Shopify stores, founders running their own marketing, and small teams with time but no retainer budget. If you can follow a documented system and put in the hours, DIY is the cheaper path in.
When should I do it myself instead of hiring an agency?
Do it yourself when your ad spend is low, your time costs less than a retainer, and mistakes are affordable lessons. Hire management when monthly spend and revenue grow to the point where errors cost more than the fee. A practical threshold: once Google Ads spend passes a few thousand euros per month, running it badly usually costs more than professional management would.
How does the DIY waitlist work?
The DIY products are in production, so the waitlist is the only way in right now. You leave your email and you are notified when the first products release. Joining costs nothing and commits you to nothing. Waitlist members hear about availability first, before anything is announced publicly.
Will DIY actually work without an agency?
Yes, if you do the work. The DIY products document the same systems Etari Digitals runs on managed accounts, the same accounts behind our published case studies. What you give up without an agency is speed and iteration: an experienced operator spots problems faster and wastes less budget on dead ends. The system is the same; the variable is your execution and your hours.

Stop guessing with your own Google Ads and SEO

Most small businesses burn their first few thousand euros on ads that never had a chance: no proper account structure, no conversion tracking, keywords picked on a hunch. The DIY packs hand you the exact system we run on paying client accounts, so your budget goes to growth instead of tuition.

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Built for the stage before a retainer makes sense

Managed marketing at Etari Digitals starts at €800 to €1,000 a month, and under a certain spend that math does not work yet. DIY closes the gap. You get the courses, templates and checklists that turn "I think this is right" into a repeatable process, without paying agency rates before your numbers justify them.

The problem each DIY pack solves

The Google Ads Pack fixes the structure, Shopping and PMax setup, search-term control and bidding that quietly drain budget. The SEO Pack replaces random blog posts with a technical foundation, keyword mapping and a content cadence that compounds over time. The AI Operations System strips out the busywork so one person can run what used to take a team. The Full Stack Pack ties all three together for the businesses that want the whole engine.

Own the skill, upgrade only when it pays

Every pack is one-time and yours to keep, and it teaches you the why, not just the clicks. When your account finally outgrows your calendar, you already speak our language and can move up to done-for-you on your own terms, never because a salesperson pushed you into it.

Get in before the first release.

Join the waitlist and you'll see every product before the public does, at a price the public won't get.

First access and launch pricing. One click to unsubscribe, your email goes nowhere else.
You're on the list. You'll hear the moment the first product drops, before anyone else.