Ondrell
Activewear store for women and men: colourways as linked products with swatches, a sticky filter bar with counts, related collections and a slide-out cart.
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Working builds on fictional brands. Open any of them.
These are working demonstration builds on fictional brands. Each one is re-created from real client work, so the craft is ours and no client is named. Open one and use it the way a customer would.
Every build, filter it down.
Stores, websites, custom pages and the client dashboard, all on one page. Combine the filters: e-commerce pages built in Next.js, or every Shopify store, or a service business site. Open any card and use it the way a customer would.
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Type
Niche
Sector
Built with
Tarnhound
Dog coat and kit store with a back-length sizing calculator that recommends a size, colour galleries and a demo cart.
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Setterlow
Volleyball training store for solo practice: rebound frames, setting targets and drill guides, with a sticky buy bar, a resource hub and a demo cart.
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Brackmoor Stoneworks
Trade and DIY merchant storefront: category tiles, product rails, product pages with options, FAQ and policy pages.
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Velden Audio
Premium product storefront with custom sections: hero, trust bar, specification blocks, product pages and a slide-out cart.
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Wrenfield Bathrooms
Site for a bathroom renovation company: one free-consultation form in the hero and on every town page, a showroom partner page, a projects lightbox and town pages for local search.
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Hobthrush
Fire-kitchen restaurant site built around motion: cinematic hero, a pinned story, sticky menu rail, sideways dish gallery and a booking flow.
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Clerestory
Skin and aesthetics clinic site with a soft-light hero, pinned appointment story, treatment filtering, a skin quiz and a multi-step booking flow.
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Fenwarden Energy
Heat pump installer whose page has a temperature: a thermal-camera scan shows where the heat escapes, the whole document warms from cold steel to ember, and a payback calculator is allowed to answer "Never".
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Draycombe
Loft conversion company built as a climb: the conversion assembles itself as an exploded architectural section, nothing ever animates downward, and a headroom gate says when a loft is a store, not a bedroom.
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Marlstone Kitchens
Kitchen studio where the material switch re-skins the entire site, cabinet doors swing open in that material onto the work, and a layout switcher talks you out of an island.
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Aldercross Dental
Implant practice in a single reading column: one calm line draws the treatment path down the page, the content pulls focus like a camera, and a timeline shows the quick case and the slow case.
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Thackmoor Surfacing
Driveway contractor you excavate: scrape the finished surface off the hero, then descend through a to-scale cross-section of the build-up with a live depth readout.
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Northvane Energy
Single-product advertorial written and structured for ad traffic, with a sticky offer card.
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Ironbark Athletics
Bestsellers page with a bundle builder: fabric, colour and size per tee in one place.
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Huebury
Phone case landing page with a live shade finder across 240 colours.
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Treadmere
How-to advertorial selling a trainer wash bag, with a before and after slider and an in-page shop panel.
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Gloamwick (tee rundown)
Fifteen-product listicle advertorial with a hero gallery, product stories and a sticky offer.
Open the demo : Gloamwick (tee rundown), opens in a new tab
Gloamwick (seasonal guide)
A second page on the same system, built around a seasonal moment.
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Ondrell emails
Three emails for an activewear store: a welcome that settles the fit question, a browse reminder that answers the objections, and a colourway launch.
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Tarnhound emails
Three emails for a dog-kit store: a checkout reminder that solves sizing, a fitting guide after delivery, and a seasonal win-back for lapsed buyers.
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Velden Audio emails
Three emails for a desk-audio store: setup on delivery, a cross-sell that only fires when it fits, and a sunset email that keeps the list clean.
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Veilmoor emails
Three emails for a niche fragrance house: a 72-hour code campaign, a basket reminder that answers the blind-buy worry, and a back-in-stock email for the waitlist.
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Swaymere emails
Three emails for a porch swing maker: a tiered end-of-season sale, a monthly letter that matches swing to porch, and a review request with a care tip.
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Nightfern emails
Three emails for an evening supplement brand: the product launch, a welcome discount before it expires, and a replenishment email timed to the last few doses.
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Pipperton
The dashboard our clients log in to: Google Ads and SEO side by side, spend through to profit, onboarding and tasks, on demonstration data.
Open the demo : Pipperton, opens in a new tabWhat these demos are, and what they are not.
A portfolio only helps if you know what you are looking at. So here it is, plainly.
Working builds, not mock-ups
Nothing here is a picture of a website. Add to basket, filter a collection, step through a booking flow: it all responds, because each demo is rebuilt from a project we shipped for a client. What you click is the craft a client gets.
Fictional brands, on purpose
Nothing on a demo is a real business. Names, products, prices, reviews and figures are invented, and every trace of the client whose project it came from has been removed.
Previews, kept out of search
The demos are previews for people deciding whether to work with us, and every page on them tells search engines not to index it. A fictional brand should never turn up in Google as if it were real.
For real results, see our case studies
A demo shows how we build. It cannot show what a build earns, because the brand does not exist. The case studies do that: real accounts, real numbers, store names withheld.
See the case studiesFree · No commitment · 48h turnaround
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We look at what you have today and tell you what we would build, fix or leave alone, before you commit to anything.