Ondrell
Activewear store for women and men: colourways as linked products with swatches, a sticky filter bar with counts, related collections and a slide-out cart.
Open the demo : Ondrell, opens in a new tabHome/Portfolio
Working builds on fictional brands. Open any of them.
These are working demonstration builds on fictional brands. Each one is re-created from real client work, so the craft is ours and no client is named. Open one and use it the way a customer would.
Online stores you can shop.
Shopify storefronts built end to end: home, collections, product pages and a working cart. Add something to the basket and see how it behaves.
Tarnhound
Dog coat and kit store with a back-length sizing calculator that recommends a size, colour galleries and a demo cart.
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Brackmoor Stoneworks
Trade and DIY merchant storefront: category tiles, product rails, product pages with options, FAQ and policy pages.
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Velden Audio
Premium product storefront with custom sections: hero, trust bar, specification blocks, product pages and a slide-out cart.
Open the demo : Velden Audio, opens in a new tabService businesses that take bookings.
Sites for businesses that sell a visit, a table or an appointment, built so a local search ends in a request, not a bounce.
Wrenfield Bathrooms
Site for a bathroom renovation company: service pages, town pages for local search, project pages and a step-by-step survey request funnel.
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Hobthrush
Fire-kitchen restaurant site built around motion: cinematic hero, a pinned story, sticky menu rail, sideways dish gallery and a booking flow.
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Clerestory
Skin and aesthetics clinic site with a soft-light hero, pinned appointment story, treatment filtering, a skin quiz and a multi-step booking flow.
Open the demo : Clerestory, opens in a new tabCustom pages built for ad traffic.
Single pages written and structured for one campaign: advertorials, listicles and product landing pages that keep the offer within reach.
Northvane Energy
Single-product advertorial written and structured for ad traffic, with a sticky offer card.
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Ironbark Athletics
Bestsellers page with a bundle builder: fabric, colour and size per tee in one place.
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Huebury
Phone case landing page with a live shade finder across 240 colours.
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Treadmere
How-to advertorial selling a trainer wash bag, with a before and after slider and an in-page shop panel.
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Gloamwick (tee rundown)
Fifteen-product listicle advertorial with a hero gallery, product stories and a sticky offer.
Open the demo : Gloamwick (tee rundown), opens in a new tab
Gloamwick (seasonal guide)
A second page on the same system, built around a seasonal moment.
Open the demo : Gloamwick (seasonal guide), opens in a new tabSoftware clients log in to.
The client dashboard we build, shown on a fictional client.
Pipperton
The dashboard our clients log in to: Google Ads and SEO side by side, spend through to profit, onboarding and tasks, on demonstration data.
Open the demo : Pipperton, opens in a new tabWhat these demos are, and what they are not.
A portfolio only helps if you know what you are looking at. So here it is, plainly.
Working builds, not mock-ups
Nothing here is a picture of a website. Add to basket, filter a collection, step through a booking flow: it all responds, because each demo is rebuilt from a project we shipped for a client. What you click is the craft a client gets.
Fictional brands, on purpose
Nothing on a demo is a real business. Names, products, prices, reviews and figures are invented, and every trace of the client whose project it came from has been removed.
Previews, kept out of search
The demos are previews for people deciding whether to work with us, and every page on them tells search engines not to index it. A fictional brand should never turn up in Google as if it were real.
For real results, see our case studies
A demo shows how we build. It cannot show what a build earns, because the brand does not exist. The case studies do that: real accounts, published with client approval.
See the case studies →Free · No commitment · 48h turnaround
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