Google Ads management that answers to profit.
Most accounts are built to spend. Ours are built to earn. Search, Shopping and Performance Max engineered around your margin. Managed by the founder, never a junior.
The full engine. Nothing held back.
One retainer, every layer of the account. No add-on menus, no “that's extra”.
Your account, live
Budget pacing, ROAS against target and spend to conversion value, synced daily. Included, not an upsell.
Campaign architecture
Search, Shopping and Performance Max structured around your products and margin, not Google's defaults.
Conversion tracking
Built and verified before we scale. If the data is wrong, everything downstream is wrong.
Search term control
Weekly query mining and negative keyword management. Wasted spend is found and cut, every single week.
Feed & Merchant Center
Titles, attributes and product data optimised so the algorithm sells the right products to the right queries.
Bidding & budget
Target ROAS and pacing managed from your real numbers: margin in, profit out. Scaling only when the data says so.
Ad copy & creative
RSAs and asset groups written to match keyword intent, tested continuously, refreshed before fatigue sets in.
Four leaks in almost every account.
We find these on nearly every audit. None of them show up as a problem in the Google Ads interface, which is exactly why they survive.
- 01
Tracking that quietly broke
A consent banner update, a theme change or a GA4 misconfiguration cuts reported conversions without anything changing in the market. The ads keep producing sales and the account stops seeing them.
Checked first, every audit - 02
Search terms nobody reads
Broad match and Performance Max buy queries that were never going to convert. Left alone, this is the single largest line of waste in most accounts.
Mined weekly - 03
A feed doing half the work
Titles written for humans, not queries. Missing attributes. Disapprovals nobody was told about. Shopping and PMax can only sell what the feed describes properly.
Rebuilt before scaling - 04
Budget aimed at the wrong metric
Scaling on ROAS alone while margin quietly falls. Revenue climbs, profit does not, and nobody notices for a quarter.
Managed on margin
Month one to momentum.
Four phases, in order. Nothing scales before the foundation under it is proven.
Audit & tracking
Full teardown of the existing account. Tracking rebuilt and verified. Quick wins shipped immediately.
Week 1–2Restructure
Campaigns rebuilt on clean architecture: keyword research, feed work, copy, audiences.
Week 2–4Optimize
Weekly cycles on search terms, bids, budgets and creative. Every euro accounted for.
Month 2Scale
When ROAS holds, budgets grow. New campaign types and markets in the order the data earns them.
Month 3+
What a rebuild actually moves.
A premium UK bathroom retailer, fifteen weeks. Every figure below is from the published case study, measured against the previous period.
| Metric | Before | After | Change |
|---|---|---|---|
| Total orders | 490 | 701 | +58% |
| Total sales | £144,869 | £219,679 | +34% |
| ROAS | 2.16x | 5.31x | +146% |
Live Shopify data measured against the previous period. Store name withheld, numbers unchanged and approved for publication.
Two accounts, two different jobs.
Selling products and generating enquiries look similar from outside and run almost nothing alike. Both start here, then split.
Google Ads for e-commerce
Shopping, Performance Max and Search, segmented by product margin and run against blended return rather than platform ROAS.
For online storesGoogle Ads for lead generation
Optimised on qualified enquiries fed back from what actually closed, not on form fills the platform can see.
For service and B2BMerchant Center
Feed optimisation, disapprovals and suspensions. If products are not showing at all, start here rather than with campaigns.
Feed and remediationFlat monthly retainer, scoped to account size and spend. Pair with SEO for full-service growth from €1,200/mo.
Start with a free audit →Straight answers.
The five we get asked before every engagement.
Still deciding?
Ask us directly01Who does the work on my account?
The founder. Every account, every week. No juniors, no outsourcing, no account manager between you and the person doing the work.
02Is ad spend included in the retainer?
No. Ad spend goes from your card straight to Google. You own the account and the data. The retainer covers management only, so our incentive is your results, not your budget size.
03How fast will I see results?
Tracking fixes and waste-cutting move numbers in the first weeks. Structural results typically build over 60-90 days as data accumulates and bidding stabilizes. Anyone promising overnight wins is selling you something.
04Do I keep my account if we stop working together?
Always. The account, the data, and everything built in it stays yours. No hostage-taking.
05What does the free audit include?
A documented teardown: account structure, tracking integrity, wasted spend, feed quality, and a prioritized fix list. Yours to keep, whoever you hire.
The thinking behind how we run it.
Written from live accounts, not theory:
See what your account is wasting.
One free audit. Every leak documented, every fix prioritized. Keep it either way.