Google Ads management that answers to profit.
Most accounts are built to spend. Ours are built to earn. Search, Shopping and Performance Max engineered around your margin. Managed by a founder, never a junior.
The full engine. Nothing held back.
One retainer, every layer of the account. No add-on menus, no “that's extra”.
Your account, live
Budget pacing, ROAS against target and spend to conversion value, synced daily. Included, not an upsell.
Campaign architecture
Search, Shopping and Performance Max structured around your products and margin, not Google's defaults.
Conversion tracking
Built and verified before we scale. If the data is wrong, everything downstream is wrong.
Search term control
Weekly query mining and negative keyword management. Wasted spend is found and cut, every single week.
Feed & Merchant Center
Titles, attributes and product data optimised so the algorithm sells the right products to the right queries.
Bidding & budget
Target ROAS and pacing managed from your real numbers: margin in, profit out. Scaling only when the data says so.
Ad copy & creative
RSAs and asset groups written to match keyword intent, tested continuously, refreshed before fatigue sets in.
Spend is a cost. Structure turns it into an asset.
Four leaks in almost every account.
We find these on nearly every audit. None of them show up as a problem in the Google Ads interface, which is exactly why they survive.
- 01
Tracking that quietly broke
A consent banner update, a theme change or a GA4 misconfiguration cuts reported conversions without anything changing in the market. The ads keep producing sales and the account stops seeing them.
Checked first, every audit - 02
Search terms nobody reads
Broad match and Performance Max buy queries that were never going to convert. Left alone, this is the single largest line of waste in most accounts.
Mined weekly - 03
A feed doing half the work
Titles written for humans, not queries. Missing attributes. Disapprovals nobody was told about. Shopping and PMax can only sell what the feed describes properly.
Rebuilt before scaling - 04
Budget aimed at the wrong metric
Scaling on ROAS alone while margin quietly falls. Revenue climbs, profit does not, and nobody notices for a quarter.
Managed on margin
We will tell you which of the four is costing you most.
One budget. Three jobs. One truth.
Most accounts run three campaign types that quietly compete with each other and report on three different definitions of a conversion. This is the structure we rebuild toward.
Search
Captures existing demand
Exact and phrase, mapped to intent
Shopping
Sells the catalogue
Segmented by margin, not by feed dump
Performance Max
Finds the rest
Fenced with signals and exclusions
Conversion tracking verified first, so ROAS means the same thing in all three.
Your account. Live.
The Google Ads view of your client dashboard: budget pacing, ROAS against target, spend to conversion value. Synced daily, shown here with demo data.
Month one to momentum.
Four phases, in order. Nothing scales before the foundation under it is proven.
Audit & tracking
Full teardown of the existing account. Tracking rebuilt and verified. Quick wins shipped immediately.
Week 1–2Restructure
Campaigns rebuilt on clean architecture: keyword research, feed work, copy, audiences.
Week 2–4Optimize
Weekly cycles on search terms, bids, budgets and creative. Every euro accounted for.
Month 2Scale
When ROAS holds, budgets grow. New campaign types and markets in the order the data earns them.
Month 3+
What a rebuild actually moves.
A premium UK bathroom retailer, fifteen weeks. Every figure below is from the published case study, measured against the previous period.
| Metric | Before | After | Change |
|---|---|---|---|
| Total orders | 490 | 701 | +58% |
| Total sales | £144,869 | £219,679 | +34% |
| ROAS | 2.16x | 5.31x | +146% |
Live Shopify data measured against the previous period. Client anonymised, numbers approved for publication.
Numbers from live accounts.
Client-approved results from published case studies. Nothing invented, nothing rounded up.
Are we starting to cook here, or am I getting ahead of myself? Honestly, I'm happy with all of this.
I really enjoy working with Igor. Super knowledgeable, fast, and he takes initiative. Easy to reach, always brings smart strategies, and he built us a full AI dashboard where every result is easy to read. We speak weekly. I'd recommend working with him to anyone.
E-commerce · Truck, van & 4x4 accessories
E-commerce · Fashion
E-commerce · Bathroom furniture
The terms are the product.
Most of what goes wrong in an agency relationship is decided by the contract, not the campaigns.
Of your ad spend
Flat retainer. Scaling your budget never scales our fee.
To a documented audit
Every leak found and priced. Yours to keep, whoever you hire.
Operators, no floor
The people who sold it are the people who run it.
Account ownership
Your account, your data, your dashboard. On day one and on the way out.
Find out what your account is leaking.
A documented teardown: structure, tracking integrity, wasted spend, feed quality and a prioritised fix list.
Patterns we keep inheriting.
Every one of these came out of an account we took over.
Two accounts, two different jobs.
Selling products and generating enquiries look similar from outside and run almost nothing alike. Both start here, then split.
Google Ads for e-commerce
Shopping, Performance Max and Search, segmented by product margin and run against blended return rather than platform ROAS.
For online stores →Google Ads for lead generation
Optimised on qualified enquiries fed back from what actually closed, not on form fills the platform can see.
For service and B2B →Merchant Center
Feed optimisation, disapprovals and suspensions. If products are not showing at all, start here rather than with campaigns.
Feed and remediation →Or do it yourself.
The same system, documented and free. Take the free Google Ads checklist and run it in-house. Nothing attached, and nothing expires if you never come back.
Flat monthly retainer, scoped to account size and spend. Pair with SEO for full-service growth from €1,200/mo. Performance deals available for qualifying brands.
Start with a free audit →Straight answers.
The five we get asked before every engagement.
01Who does the work on my account?
The founder. Every account, every week. No juniors, no outsourcing, no account manager between you and the person doing the work.
02Is ad spend included in the retainer?
No. Ad spend goes from your card straight to Google. You own the account and the data. The retainer covers management only, so our incentive is your results, not your budget size.
03How fast will I see results?
Tracking fixes and waste-cutting move numbers in the first weeks. Structural results typically build over 60-90 days as data accumulates and bidding stabilizes. Anyone promising overnight wins is selling you something.
04Do I keep my account if we stop working together?
Always. The account, the data, and everything built in it stays yours. No hostage-taking.
05What does the free audit include?
A documented teardown: account structure, tracking integrity, wasted spend, feed quality, and a prioritized fix list. Yours to keep, whoever you hire.
Still deciding?
Ask us directlyThe thinking behind how we run it.
Written from live accounts, not theory:
Ready for the audit? Two fields and a slot.
Fill this in and you go straight to the booking page. We keep your details either way, so nothing is lost if the calendar does not suit.
See what your account is wasting.
One free audit. Every leak documented, every fix prioritized. Keep it either way.