What's included

The full engine. Nothing held back.

One retainer, every layer of the account. No add-on menus, no "that's extra".

Campaign architecture

Search, Shopping and Performance Max structured around your products, margins and intent, not Google's defaults.

Feed & Merchant Center

Titles, attributes and product data optimized so the algorithm sells the right products to the right queries.

Conversion tracking

Tracking built and verified before scaling. If the data is wrong, everything downstream is wrong. We start here.

Search term control

Weekly query mining and negative keyword management. Wasted spend is found and cut, every single week.

Bidding & budget strategy

Target ROAS and budget pacing managed from your real numbers: margin in, profit out. Scaling only when the data says so.

Ad copy & creative

RSAs and asset groups written to match keyword intent, tested continuously, refreshed before fatigue sets in.

How it runs

Month one to momentum.

Audit & tracking

Full teardown of the existing account. Tracking rebuilt and verified. Quick wins shipped immediately.

Restructure

Campaigns rebuilt on clean architecture: keyword research, feed work, copy, audiences.

Optimize

Weekly cycles: search terms, bids, budgets, creative. Every euro accounted for.

Scale

When ROAS holds, budgets grow. New campaign types, new markets, in the order the data earns them.

The dashboard

Your account. Live.

The Google Ads view of your client dashboard: budget pacing, ROAS against target, spend to conversion value. Synced daily, shown here with demo data.

Proof

Numbers from live accounts.

Client-approved results from published case studies. Nothing invented, nothing rounded up.

Google Ads

E-commerce · Bathroom furniture

Premium UK bathroom retailer. Account restructured around profit, feed rebuilt, bidding aligned to margin.

+146%

ROAS

+58%

Orders

+34%

Revenue

Read the full case study →

Google Ads

E-commerce · Glamping & outdoor

Seasonal UK glamping brand turned into year-round revenue against competitors with a 5-10 year head start.

+220%

Revenue

+93%

Avg. order value

+51%

Conversion rate

Read the full case study →

Google Ads

E-commerce · Fashion

Two campaigns, €3.6K spend, €61.8K in conversion value. The lean Google Ads engine behind +54% store growth.

17.3x

ROAS

+54%

Store sales

+78%

Orders

Read the full case study →

Or browse all case studies.

Google Ads Management

From €1,000 /month

Flat monthly retainer, scoped to account size and spend. Pair with SEO for full-service growth from €1,200/mo. Performance deals available for qualifying brands.

Start with a free audit →

FAQ

Straight answers.

Who does the work on my account?

The founder. Every account, every week. No juniors, no outsourcing, no account manager between you and the person doing the work.

Is ad spend included in the retainer?

No. Ad spend goes from your card straight to Google. You own the account and the data. The retainer covers management only, so our incentive is your results, not your budget size.

How fast will I see results?

Tracking fixes and waste-cutting move numbers in the first weeks. Structural results typically build over 60-90 days as data accumulates and bidding stabilizes. Anyone promising overnight wins is selling you something.

Do I keep my account if we stop working together?

Always. The account, the data, and everything built in it stays yours. No hostage-taking.

What does the free audit include?

A documented teardown: account structure, tracking integrity, wasted spend, feed quality, and a prioritized fix list. Yours to keep, whoever you hire.

Google Ads that answer to profit.

The full engine. Nothing held back.

Campaign architecture

Feed & Merchant Center

Conversion tracking

Search term control

Bidding & budget strategy

Ad copy & creative

Month one to momentum.

Audit & tracking

Restructure

Optimize

Scale

Your account. Live.

Numbers from live accounts.

E-commerce · Bathroom furniture

E-commerce · Glamping & outdoor

E-commerce · Fashion

Straight answers.

See what your account is wasting.