Conversion tracking setup. Numbers you can bet on.
Every bid, budget, and scaling decision runs on your conversion data. If that layer lies, everything downstream lies with it. We build GA4, Google Ads, and GTM from scratch: tested, then monitored for a month.
The full measurement layer. Verified.
One flat fee, one clean rebuild, zero guesswork left in the account.
GA4 property & events
Property configured properly, e-commerce and lead events mapped to what the business actually calls a result.
Google Ads conversions
Primary and secondary actions imported and deduplicated, enhanced conversions on, values passing correctly.
GTM container build
A clean, documented container. Every tag, trigger and variable named so the next person can read it.
One month of monitoring
We watch the data for a full month after launch and fix any drift at no extra cost.
Consent mode v2
EU-compliant consent handling wired into the stack, so measurement survives the cookie banner.
Testing & verification
Real transactions traced end to end before we call it done. Screenshots and checks documented.
Four ways the numbers quietly stop being true.
None of these throw an error. The account keeps reporting, the reports keep looking plausible, and the decisions underneath them go wrong.
- 01
The consent banner ate the data
A banner update or a consent mode misconfiguration stops events reaching the platforms. Conversions fall off a cliff with nothing changing in the market.
Consent mode v2 - 02
The same sale counted twice
A tag firing from both the theme and the container, or a thank-you page that reloads. Reported revenue inflates, ROAS looks great, and bidding optimises toward a fiction.
Deduplicated - 03
Tag spaghetti nobody can read
Years of tags added by different people, none named, none documented. Nobody dares delete anything, so it grows until something silently breaks.
Rebuilt clean - 04
Values that do not match the backend
Tracked revenue that includes tax, or shipping, or refunds nobody subtracts. Every downstream decision is made on a number the finance team would not recognise.
Reconciled
Broken to bulletproof.
Four phases, in order. Nothing is called done until a real transaction has been traced end to end.
Audit
What fires, what does not, what double-counts. A written map of the current state.
Week 1Build
GA4, Ads and GTM rebuilt from scratch on a clean container. No legacy tag spaghetti carried over.
Week 1–2Verify
Test purchases and leads traced through every platform. Numbers reconciled against the backend.
Week 2Monitor
Thirty days of watching real data. Drift, consent issues and edge cases fixed as they surface.
30 days
Clean data, on live accounts.
The measurement layer under every result we publish. Client-approved figures from published case studies.
- €5M+
In revenue tracked from the campaigns we run.
- €780K+
In ad budgets managed, every euro reported.
- 50+
Brands grown across e-commerce and lead gen.
We have been working with Etari Digitals on Google Ads and SEO for 3 months already and the difference from our previous agency is night and day. The team runs the account personally, no account manager relay, no waiting a week for a reply. We get weekly updates that actually explain what changed and why, not just a screenshot of a dashboard. Since starting, we finally got clarity on where our ad spend was going. The audit alone before we signed already flagged issues our old agency never caught in a year.
Working with Etari Digitals has been a great experience. What stands out most is how easy they make it to stay informed and understand what is happening with our campaigns at any given moment. Their team is responsive, proactive, and always focused on finding the next opportunity to improve results. We also have access to a live dashboard where we can check performance in real time whenever we want.
E-commerce · Truck, van & 4x4 accessories
E-commerce · Fashion
E-commerce · Bathroom furniture
Clean data opens every door.
Tracking proves the data. Then the data earns the decisions:
Google Ads Management
The natural next step. Once the numbers are trustworthy, we can run the account on them.
ExploreSEO Management
The same measurement layer powers organic reporting: rankings to revenue, not just traffic.
ExploreClient Dashboard
Your new clean data, live in one login: spend to profit, synced daily.
Explore€300 per store, €250 per store for 3 to 4 stores, €200 per store from 5 stores. Flat, per store, monitoring month included.
Book the free tracking audit →Straight answers.
The four we get asked before every engagement.
Still deciding?
Ask us directly01Why do my GA4 and Google Ads numbers never match?
Different attribution models, different counting windows, different consent handling. Some gap is normal; a big gap means something is broken. The audit tells you which one you have. There is a longer answer in our FAQ on GA4 vs Google Ads numbers.
02Which platforms do you work with?
Shopify and WooCommerce are the daily drivers, plus custom sites via GTM. If your checkout can fire a data layer event, we can track it.
03Do you use my existing setup or start over?
We audit first. If the foundation is clean we keep it; usually it is faster and safer to rebuild the container from scratch and migrate only what earns its place.
04What happens after the monitoring month?
You own everything: the container, the property, the documentation. Keep running it yourself, or hand it to whoever manages the account. Nothing is locked to us.
Why the numbers drift.
Everything that makes a conversion number wrong, and how each one is caught:
Fix the data before you scale.
The free audit shows you exactly what your current setup misses, double-counts, or silently drops.