Google Ads
Full account management built around profit, not vanity metrics.
- Search, Shopping & Performance Max
- Feed & Merchant Center optimization
- Conversion tracking done right
- Weekly reporting, zero fluff
Google Ads and SEO. Spend becomes an asset.
Google Ads and SEO systems for Shopify brands and lead gen businesses. Every account is run by a founder. No juniors, no handoffs, no guesswork. Decisions come from your data or they don't get made.
6.05xBlended ROAS, portfolio
€4.41MConversion value tracked
2Operators, zero handoffs
One system. Five doors.
Every offer opens onto the next, and the cheapest door is free. Enter wherever the problem is and the rest is there when you need it.
Services
Google Ads, SEO, AEO, CRO, tracking and Merchant Center. The recurring work, run on a flat fee that never moves with your spend.
Run it for me →Development
Shopify stores, custom sites, landing pages and dashboards. Built by the people who then have to make them perform.
Build it for me →AI
Automations designed and run for your operation, and a free assistant built on the system this agency runs on.
Automate it →Consulting
You execute, we direct. Google Ads, SEO and AEO, or AI. From €100 an hour with the first thirty minutes free.
Teach me →Free
Three AI assistants and three checklists, in full, on the page. No card, nothing expires, one per business.
Take it free →The stack we work in.
The tools the work actually runs on, every single day.
Built to print. Priced to scale.
The core of the ecosystem: the recurring engine the other offers feed into. Every engagement starts with a free audit so you see the gaps before you spend a euro.
Ads + SEO
The compounding play. Paid wins now, organic takes over later.
- Everything in Google Ads
- Everything in SEO
- One strategy across both channels
- Priority access, two operators
SEO
Technical-first SEO that turns your site into an organic sales channel.
- Technical audits & fixes
- On-page & content systems
- Indexing & schema management
- Authority that compounds
Not every start is a retainer.
Four entry points that stand on their own:
Account Audit
The entry point. A full teardown of your Ads or SEO with a prioritized fix list.
Explore →Landing Pages
Conversion-built pages matched to the search, the ad and the offer. Shipped in days.
Explore →Consulting
Strategy, audits and team coaching for brands that run marketing in-house.
Explore →Performance Partnerships
Rev-share deals for qualifying brands. Skin in the game, both sides.
Explore →
Scaling decisions made from numbers. Never from gut.
No magic. Just method.
Three phases. You see what happens and why, before anything moves.
Audit
We tear down your account and your site. Every leak, every gap, every missed euro gets documented and prioritized. Free.
48 hoursStrategy
A plan built from your data: budgets, structure, keywords, content. You see exactly what happens and why, before anything moves.
Before spendExecute & scale
We build, launch, measure, iterate. Weekly updates in plain language. Scaling decisions made from numbers, never from gut.
Weekly
Patterns we keep inheriting from other agencies.
No hard feelings. These are just the things we fix most often when an account lands with us.
The usual
The Etari way
Fancy dashboards and strategies in the pitch that quietly disappear after onboarding.
The dashboard is the product: spend to profit, live, synced daily. You log in whenever you like.
Vague about timeframes, results, and what your brand can realistically do on Google.
Transparent on all three before you sign: what is achievable, how long it takes, what it costs.
Excuses when results dip, then the same report again next month.
A written improvement plan: why it dipped, what we are doing about it, and by when.
Tunnel vision on the ads. The website is your problem.
CRO, custom landing pages and creatives when you cannot supply them. Most sites were never designed for Google; we fix that.
No split between branded and non-branded, no funnel structure. Just campaigns.
Accounts structured for every stage of the decision, with brand performance reported separately and honestly.
Ads or SEO, sold separately, never talking to each other.
Full funnel: an SEO-ready foundation makes the ads cheaper, and the results compound.
Numbers inflated by branded search and remarketing.
Google Ads run as an independently profitable channel, standing even when other platforms wobble.
You see everything we see.
Every client gets a live dashboard: spend, revenue, ROAS, organic growth and profit in one place, synced daily. No black box, no waiting for a monthly PDF to learn what happened.
Two operators. Zero handoffs.
The structural choices behind everything above.
2
Operators on every account
The person who audits your account is the person who builds it. No juniors, no account manager relay.
0%
Of ad spend
Flat monthly retainers, so nobody has a reason to push your budget up.
100%
You own it
Ad account, analytics, rankings and every asset built during the engagement.
48h
Free audit
Proof before the pitch. Documented, prioritized, yours to keep either way.
Proof over promises.
Real accounts, real numbers, published with client approval. The three newest case studies, straight from the full library. We publish data or nothing.
Google AdsE-commerce · Truck, van & 4x4 accessories
Almost the whole budget was defending the brand name. Moving it into demand the business had never bid on doubled new customers in three months.
+102%
New customers
+90%
Orders
+72%
Revenue
Google AdsE-commerce · Fashion
Two campaigns, €3.6K spend, €61.8K in conversion value. The lean Google Ads engine behind +54% store growth.
17.3x
ROAS
+54%
Store sales
+78%
Orders
SEOE-commerce · Modest fashion
Structured data at scale and a +144% impression surge pushed a modest fashion store past its brand ceiling.
+31%
Organic clicks
+144%
Impressions
824
Rich result items
What our clients tell us.
Straight from the people we run accounts and build systems for. Names anonymised, the words are theirs.
I really enjoy working with Igor. Super knowledgeable, fast, and he takes initiative. Easy to reach, always brings smart strategies, and he built us a full AI dashboard where every result is easy to read. We speak weekly. I'd recommend working with him to anyone.
I just got the AI assistant and I'm absolutely blown away. It feels like I'm Tony Stark. The amount of work I get done now is insane, and I've had zero issues with it.
Best service you can ever experience.
Are we starting to cook here, or am I getting ahead of myself? Honestly, I'm happy with all of this.
Super cool. Love the results.
The AI package is a masterpiece. So powerful, what it can do for my business now.
I'm dead serious, everyone wants this specific package. It sells itself. This is it, this is the thing.
Igor is a crazy guy, available 24/7. We text him at 4am and he still responds. We love that.
We love the way you communicated, and you clearly know what you're doing.
It's obvious you know what you're doing. You're good.
The blog. Zero recycled listicles.
What running real accounts teaches about Google Ads, SEO and e-commerce growth. The three newest, straight from the field.
Strategy
How to Choose a Marketing Agency, and When to Keep It In-House
In-house, freelancer or agency: what each model is actually good at, what it really costs, and the twelve things that should stop you signing.
2026-08-20 · 11 minGoogle Ads
Google Ads Account Suspended: What the Notice Means and What Actually Gets It Back
Which system suspended you, the three severity tiers, the four moves that make it permanent, and the pre-appeal audit we run before anyone touches the appeal button.
2026-08-19 · 12 minLead Gen
Google Local Services Ads: The Setup and Strategy Guide for Service Businesses
Local Services Ads sit above every other result on the page. How to set them up, rank higher, dispute junk leads, and run them alongside Search.
2026-06-25 · 5 minQuestions, answered.
The five we get asked before every engagement.
01What does Etari Digitals do?
Etari Digitals is a digital marketing company in Tallinn, Estonia that manages Google Ads and SEO for e-commerce and lead generation businesses. Google Ads management starts at €1,000 per month, SEO at €800 per month, and a combined program at €1,200 per month. Every account is run personally by a founder, supported by a proprietary AI operating system that handles the heavy data work.
02Who does Etari Digitals work with?
Etari Digitals works with e-commerce brands, mostly on Shopify, and lead generation businesses such as service companies that need a steady flow of qualified inquiries. The common thread is measurable revenue: every client has a clear number that Google Ads or SEO is supposed to move. If your business cannot yet track what a customer is worth, the engagement starts by fixing that.
03How does an engagement with Etari Digitals start?
Every engagement starts with a free audit. You grant read-only access to your Google Ads account or your site data, and within 48 hours you receive a prioritized list of fixes. The audit is yours to keep whether you hire Etari Digitals or not. If the findings show enough upside, the next step is monthly management with a scope based on what the audit found.
04What does founder-operated mean in practice?
Founder-operated means every client account is personally run by a founder. There are no junior marketers, no account managers, and no handoffs. The person who audits your account is the same person who builds the campaigns, manages the budget, and writes the reports. Two operators, supported by a proprietary AI system that does the data processing a team would normally do.
05Why trust Etari Digitals over a bigger agency?
Etari Digitals shows proof before asking for money: six published case studies with real metrics, and a free audit delivered within 48 hours so you can judge the thinking before paying for it. You always own your ad account, your data, and your rankings, so nothing is held hostage. And the founder does the work himself, which removes the gap between who sells and who delivers.
Still deciding?
See all 30 answersGoogle Ads certified. The verifiable kind.
Search, Shopping and AI-Powered Performance certifications, current, dated, and carrying a Google certificate ID. Click a badge to see the certificate itself, or read what each certification covers.
Free · No commitment · 48h turnaround
Find out what your account is leaving on the table.
One free audit. A documented list of what's broken, what it costs you, and what we'd do about it. Keep it either way.