Ad spend is a cost.
We make it an asset.

Google Ads and SEO systems for Shopify brands and lead gen businesses. Every account is run by a founder. No juniors, no handoffs, no guesswork. Decisions come from your data or they don't get made.

Run byTwo operators. Zero handoffs.
Built forE-commerce & lead gen brands
Driven byData, not opinions
Based inTallinn, EU 🇪🇪

One system.
Eleven ways in.

Etari Digitals is not a service shop. It is a connected ecosystem: enter through any offer and each one opens the next. Client work sharpens the system, the system powers the products.

Built to print.
Priced to scale.

The core of the ecosystem: the recurring engine the other offers feed into. Every engagement starts with a free audit so you see the gaps before you spend a euro.

Paid

Google Ads

Full account management built around profit, not vanity metrics.

  • Search, Shopping & Performance Max
  • Feed & Merchant Center optimization
  • Conversion tracking done right
  • Weekly reporting, zero fluff
Explore Google Ads →
Full-Service Growth

Ads + SEO

The compounding play. Paid wins now, organic takes over later.

  • Everything in Google Ads
  • Everything in SEO
  • One strategy across both channels
  • Priority access, two operators
Explore full-service →
Organic

SEO

Technical-first SEO that turns your site into an organic sales channel.

  • Technical audits & fixes
  • On-page & content systems
  • Indexing & schema management
  • Authority that compounds
Explore SEO →

No magic.
Just method.

01

Audit

We tear down your account and your site. Every leak, every gap, every missed euro gets documented and prioritized. Free.

02

Strategy

A plan built from your data: budgets, structure, keywords, content. You see exactly what happens and why, before anything moves.

03

Execute & scale

We build, launch, measure, iterate. Weekly updates in plain language. Scaling decisions made from numbers, never from gut.

Patterns we keep inheriting from other agencies.

No hard feelings. These are just the things we fix most often when an account lands with us.

Fancy dashboards and strategies in the pitch that quietly disappear after onboarding.

The dashboard is the product: spend to profit, live, synced daily. You log in whenever you like.

Vague about timeframes, results, and what your brand can realistically do on Google.

Transparent on all three before you sign: what is achievable, how long it takes, what it costs.

Excuses when results dip, then the same report again next month.

A written improvement plan: why it dipped, what we are doing about it, and by when.

Tunnel vision on the ads. The website is your problem.

CRO, custom landing pages and creatives when you cannot supply them. Most sites were never designed for Google; we fix that.

No split between branded and non-branded, no funnel structure. Just campaigns.

Accounts structured for every stage of the decision, with brand performance reported separately and honestly.

Ads or SEO, sold separately, never talking to each other.

Full funnel: an SEO-ready foundation makes the ads cheaper, and the results compound.

Numbers inflated by branded search and remarketing.

Google Ads run as an independently profitable channel, standing even when other platforms wobble.

You see everything we see.

Every client gets a live dashboard: spend, revenue, ROAS, organic growth and profit in one place, synced daily. No black box, no waiting for a monthly PDF to learn what happened.

Our partners.

The platforms the work runs on, every single day.

Proof over promises.

Real accounts, real numbers, published with client approval. The three newest case studies, straight from the full library. We publish data or nothing.

Fashion brand case studyGoogle Ads

E-commerce · Fashion

Two campaigns, €3.6K spend, €61.8K in conversion value. The lean Google Ads engine behind +54% store growth.

17.3x
ROAS
+54%
Store sales
+78%
Orders
Read the full case study →
Modest fashion case studySEO

E-commerce · Modest fashion

Structured data at scale and a +144% impression surge pushed a modest fashion store past its brand ceiling.

+31%
Organic clicks
+144%
Impressions
824
Rich results
Read the full case study →
Bathroom furniture case studyGoogle Ads

E-commerce · Bathroom furniture

Premium UK bathroom retailer. Account restructured around profit, feed rebuilt, bidding aligned to margin.

+146%
ROAS
+58%
Orders
+34%
Revenue
Read the full case study →

What our clients tell us.

Straight from the people we run accounts and build systems for. Names anonymised, the words are theirs.

I really enjoy working with Igor. Super knowledgeable, fast, and he takes initiative. Easy to reach, always brings smart strategies, and he built us a full AI dashboard where every result is easy to read. We speak weekly. I'd recommend working with him to anyone.

Laurha D.Netherlands

I just got the AI assistant and I'm absolutely blown away. It feels like I'm Tony Stark. The amount of work I get done now is insane, and I've had zero issues with it.

Sean R.AI automation client

We love the way you communicated, and you clearly know what you're doing.

AnonymousClient

The AI package is a masterpiece. So powerful, what it can do for my business now.

Business ownerAI package client

I'm dead serious, everyone wants this specific package. It sells itself. This is it, this is the thing.

Business ownerDIY · AI assistant package

Best service you can ever experience.

Verified clientNetherlands

Are we starting to cook here, or am I getting ahead of myself? Honestly, I'm happy with all of this.

AnonymousGoogle Ads & SEO client

Igor is a crazy guy, available 24/7. We text him at 4am and he still responds. We love that.

AnonymousClient

It's obvious you know what you're doing. You're good.

AnonymousClient

Super cool. Love the results.

AnonymousGoogle Ads client

The blog. Zero recycled listicles.

What running real accounts teaches about Google Ads, SEO and e-commerce growth. The three newest, straight from the field.

Questions, answered.

What does Etari Digitals do?
Etari Digitals is a digital marketing company in Tallinn, Estonia that manages Google Ads and SEO for e-commerce and lead generation businesses. Google Ads management starts at €1,000 per month, SEO at €800 per month, and a combined program at €1,200 per month. Every account is run personally by a founder, supported by a proprietary AI operating system that handles the heavy data work.
Who does Etari Digitals work with?
Etari Digitals works with e-commerce brands, mostly on Shopify, and lead generation businesses such as service companies that need a steady flow of qualified inquiries. The common thread is measurable revenue: every client has a clear number that Google Ads or SEO is supposed to move. If your business cannot yet track what a customer is worth, the engagement starts by fixing that.
How does an engagement with Etari Digitals start?
Every engagement starts with a free audit. You grant read-only access to your Google Ads account or your site data, and within 48 hours you receive a prioritized list of fixes. The audit is yours to keep whether you hire Etari Digitals or not. If the findings show enough upside, the next step is monthly management with a scope based on what the audit found.
What does founder-operated mean in practice?
Founder-operated means every client account is personally run by a founder. There are no junior marketers, no account managers, and no handoffs. The person who audits your account is the same person who builds the campaigns, manages the budget, and writes the reports. Two operators, supported by a proprietary AI system that does the data processing a team would normally do.
Why trust Etari Digitals over a bigger agency?
Etari Digitals shows proof before asking for money: six published case studies with real metrics, and a free audit delivered within 48 hours so you can judge the thinking before paying for it. You always own your ad account, your data, and your rankings, so nothing is held hostage. And the founder does the work himself, which removes the gap between who sells and who delivers.

Google Ads certified. The verifiable kind.

Search, Shopping and AI-Powered Performance certifications, current, dated, and carrying a Google certificate ID. Click a badge to see the certificate itself, or read what each certification covers.

Google Ads Search certification badgeGoogle Ads Shopping certification badgeGoogle Ads AI-Powered Performance certification badge
Free · No commitment · 48h turnaround

Find out what your account is leaving on the table.

One free audit. A documented list of what's broken, what it costs you, and what we'd do about it. Keep it either way.