We run the agency on this. That is the whole pitch.
The reporting, the research, the account work and this page were all produced through the same system. Nothing here is a product we built to sell and never used, which is a lower bar than it should be in this category.
Take it, learn it, or have it built.
Same system underneath, three different amounts of help. Most people start at the free end and only move if they hit something specific to their business.
Take it, free
A working AI assistant built on the operating system this agency runs on. You download it, set it up, and it is yours. No card, no trial clock, and nothing expires if you never come back. It is free because proof matters more than margin at this stage and because a system in real hands tells us where it breaks in a way no sales page can.
Learn it
Consulting for teams building their own. The bottleneck is almost never the model, it is that nobody wrote down how the company decides.
Have it built
Automations designed and built for your operation, then run and extended. The most help, and the only paid-for-you option here.
Why any of this works
An assistant is only as good as what it knows about you. Generic in, generic out. Everything in this section is really about the same problem: getting the way your business actually operates out of people's heads and into a form a machine can use.
The work it takes off the desk.
Described from what it does here rather than from a feature list.
- 01
Pulls the numbers
Straight from the platforms rather than through a person exporting spreadsheets on a Friday.
- 02
Writes the first draft
Reports, briefs, ad copy, research summaries. First draft, not final, and knowing the difference is most of using it well.
- 03
Remembers the decisions
What was tried, what worked, what was ruled out and why. The part that stops the same idea being re-litigated every quarter.
- 04
Stops where judgement starts
It does not decide what to spend or what to say to a client. That boundary is deliberate and it is why the system stays trustworthy.
What people say after using it.
From the people running it, not from a case study we wrote about ourselves.
I really enjoy working with Igor. Super knowledgeable, fast, and he takes initiative. Easy to reach, always brings smart strategies, and he built us a full AI dashboard where every result is easy to read. We speak weekly. I'd recommend working with him to anyone.
I just got the AI assistant and I'm absolutely blown away. It feels like I'm Tony Stark. The amount of work I get done now is insane, and I've had zero issues with it.
E-commerce · Truck, van & 4x4 accessories
E-commerce · Fashion
E-commerce · Modest fashion
Three things that make this different from a demo.
It is in production here
Client reporting and account work run through it every week. Advice from operating a system, not from having configured one once for a talk.
The free one is genuinely free
No card, no trial, no upgrade wall. It is free because feedback from real use is worth more to us right now than the licence fee would be.
We say where it stops
An assistant without an operator plateaus, because it cannot notice what it was never told to look at. Anyone who leaves that out has not run one long.
Three doors, same system.
The free AI assistant
Download it, set it up, keep it. Built on the operating system this agency runs on.
Free →AI consulting
For teams designing their own. Why yours gives generic answers and what has to be written down first.
From €100/hr →AI automations
Designed, built and run for your operation. The most help available here.
Built for you →Questions, answered.
The ones that come up before any of the three.
01Is the free assistant actually free?
Yes. No card, no trial period, no feature locked behind an upgrade. It is free because Etari Digitals is early enough that proof and feedback are worth more than the licence fee would be, and because a system in real hands tells us where it breaks in a way no amount of internal testing does. If it later earns its keep for you, the paid work is there. Nothing expires if you never take it.
02Which of the three should we start with?
The free one, almost always. It costs nothing, it works, and it tells you within a week whether the constraint is the tooling or something specific to your business. People who move on to consulting or a build usually do it because they hit a question about their own operation, which is exactly the right reason.
03Do we need to be technical?
For the free assistant you need to be comfortable following a setup guide and using a terminal for the first time. The handbook assumes you have never done it. For consulting, no, because the valuable part is decisions about how your business works rather than code.
04Where does our data go?
Into your own accounts. The system runs on your machine, connected to your tools with your credentials. We do not host your data, we do not see it, and there is no middle layer collecting it. That is a property of how it is built rather than a promise.
05What can it not do?
Anything requiring judgement about a situation nobody described to it. It will not decide your budget, will not know a client is unhappy from a tone of voice, and will not notice a problem it was never told to look for. It is very good at the assembling and the drafting, and it plateaus without an operator. That limit is real and permanent, not a version-one caveat.
Not sure which door is yours?
Tell us what your team spends time on. We will point you at the free one, the consulting, or tell you none of it fits yet.
Start with the free one. Decide later.
The same system we run the agency on, yours to download and keep.