What actually scales the workload
The variables that move an account from entry-level pricing to a higher quote are concrete. Catalog size drives feed work, campaign count, and reporting depth. Market count multiplies everything: more languages, more competitors, more currencies, more campaigns. Campaign mix matters too, because an account running Search, Performance Max, and Shopping together needs more management than a single-channel setup.
None of this is padding. Each variable translates to hours of real work per month, and an honest quote is an estimate of those hours applied to a rate, not a number pulled from what the client looks able to pay. Tracking condition matters too, because an account with broken measurement needs repair work before normal management can even start.
How from-pricing works at Etari Digitals
At Etari Digitals, Google Ads management starts at €1,000 per month and SEO at €800 per month. The exact quote follows the free audit, which is delivered within 48 hours of getting read-only access and reveals the real scope: account size, the state of tracking, feed health, and how much remediation the first months need.
That order matters. The audit comes before the quote, so the price is based on what the account contains rather than on a guess. You see the findings, the priorities, and the fixed figure before committing to anything.
What to demand from any from-priced offer
From-pricing is legitimate only when it resolves into a firm number. Expect three things from any agency using it:
- A concrete fixed quote before you commit, after the agency has seen your account.
- A written scope of what the fee covers, so the deliverables are checkable month by month.
- No surprise charges later for work that should have been scoped upfront.
If an agency cannot name an exact price after seeing your account, that is a red flag. The from-price is a starting point, not a moving target.