Home/DIY/Google Ads Pack

The Google Ads playbook. Yours to run.

The full management cycle from our client accounts, packaged so you can execute it yourself: account structure, Shopping and PMax setup, search term control, bidding. Working documents included, taught the way we actually run it.

€97 · one-time · launch pricing for the waitlist

The weekly cycle, documented.

Every module ends with something done in your account, not something learned in theory.

01

Account structure system

How campaigns, ad groups and keywords get organized around products, margins and intent instead of Google's defaults.

02

Shopping & PMax setup

Feed-first campaign builds for e-commerce: Merchant Center hygiene, product grouping, asset structure.

03

Search term control

The weekly query-mining and negative keyword routine that stops wasted spend from compounding.

04

Bidding & budget frameworks

Target ROAS setting, budget pacing, and the decision rules for when to scale and when to cut.

05

Build sheets & templates

The working documents we fill in on real accounts: campaign build sheets, negative lists, audit checklists.

06

Decision frameworks

The judgment layer: what to do when performance dips, when data is thin, and when to leave things alone.

Waitlist to running.

01

Join the waitlist

Free, no commitment. You hear first when the pack releases.

02

Launch access

Waitlist members get the release before the public, at launch pricing.

03

Work the modules

Each module ends with a piece of your account built, fixed, or cleaned.

04

Run the cycle

The weekly routine keeps the account improving. The pack is the system, you are the operator.

Outgrow the pack? Good.

That is the design. When your time becomes the bottleneck, the same system scales up:

Straight answers.

What do I need before starting?

A live site or store, a Google Ads account, and hours to put in. The pack assumes you execute; it does not assume prior Google Ads experience.

Is this recorded theory or working material?

Working material. The modules document what we run weekly on client accounts, the same accounts behind our published case studies, with the templates included.

Are updates included?

Yes. The pack tracks how we actually run accounts, so when our system changes, the material gets updated.

When should I stop DIY and hire management?

When monthly spend grows to the point where mistakes cost more than the fee. A practical threshold is a few thousand euros per month in ad spend. Until then, DIY plus your hours is the better trade.

Waitlist open · First access · Launch pricing

In production. Get in first.

Join the waitlist and you get the Google Ads Pack before the public, at a price the public will not get.

First access and launch pricing. One click to unsubscribe, your email goes nowhere else.
You're on the list for the Google Ads Pack. You'll hear the moment it drops.