Ad spend is a cost.
We make it an asset.

Google Ads and SEO systems for Shopify brands and lead gen businesses. The founder runs every account. No juniors, no handoffs, no guesswork. Decisions come from your data or they don't get made.

Run byOne operator. Zero handoffs.
Built forE-commerce & lead gen brands
Driven byData, not opinions
Based inTallinn, EU 🇪🇪
The Holding

One company.
Six ways we compound.

Etari Digitals is not a service shop. It is a holding company where every pillar feeds the next: client work sharpens the system, the system powers the products.

Services

Built to print.
Priced to scale.

Three core engagements. Every one starts with a free audit so you see the gaps before you spend a euro.

Paid

Google Ads

Full account management built around profit, not vanity metrics.

  • Search, Shopping & Performance Max
  • Feed & Merchant Center optimization
  • Conversion tracking done right
  • Weekly reporting, zero fluff
FROM €1,000/MO Explore Google Ads →
Full-Service Growth

Ads + SEO

The compounding play. Paid wins now, organic takes over later.

  • Everything in Google Ads
  • Everything in SEO
  • One strategy across both channels
  • Priority access, one operator
FROM €1,200/MO Explore full-service →
Organic

SEO

Technical-first SEO that turns your site into an organic sales channel.

  • Technical audits & fixes
  • On-page & content systems
  • Indexing & schema management
  • Authority that compounds
FROM €800/MO Explore SEO →
How we work

No magic.
Just method.

01

Audit

We tear down your account and your site. Every leak, every gap, every missed euro gets documented and prioritized. Free.

02

Strategy

A plan built from your data: budgets, structure, keywords, content. You see exactly what happens and why, before anything moves.

03

Execute & scale

We build, launch, measure, iterate. Weekly updates in plain language. Scaling decisions made from numbers, never from gut.

Results

Proof over promises.

Real accounts, real numbers, published with client approval. The three newest case studies, straight from the full library. We publish data or nothing.

Google Ads

E-commerce · Fashion

Two campaigns, €3.6K spend, €61.8K in conversion value. The lean Google Ads engine behind +54% store growth.

17.3x
ROAS
+54%
Store sales
+78%
Orders
Read the full case study →
SEO

E-commerce · Modest fashion

Structured data at scale and a +144% impression surge pushed a modest fashion store past its brand ceiling.

+31%
Organic clicks
+144%
Impressions
824
Rich result items
Read the full case study →
Google Ads

E-commerce · Bathroom furniture

Premium UK bathroom retailer. Account restructured around profit, feed rebuilt, bidding aligned to margin.

+146%
ROAS
+58%
Conversions
+34%
Revenue
Read the full case study →
FAQ

Questions, answered.

What does Etari Digitals do?
Etari Digitals is a digital marketing company in Tallinn, Estonia that manages Google Ads and SEO for e-commerce and lead generation businesses. Google Ads management starts at €1,000 per month, SEO at €800 per month, and a combined program at €1,200 per month. Every account is run personally by the founder, Igor Schoofs, supported by a proprietary AI operating system that handles the heavy data work.
Who does Etari Digitals work with?
Etari Digitals works with e-commerce brands, mostly on Shopify, and lead generation businesses such as service companies that need a steady flow of qualified inquiries. The common thread is measurable revenue: every client has a clear number that Google Ads or SEO is supposed to move. If your business cannot yet track what a customer is worth, the engagement starts by fixing that.
How does an engagement with Etari Digitals start?
Every engagement starts with a free audit. You grant read-only access to your Google Ads account or your site data, and within 48 hours you receive a prioritized list of fixes. The audit is yours to keep whether you hire Etari Digitals or not. If the findings show enough upside, the next step is monthly management with a scope based on what the audit found.
What does founder-operated mean in practice?
Founder-operated means Igor Schoofs, the founder of Etari Digitals, personally runs every client account. There are no junior marketers, no account managers, and no handoffs. The person who audits your account is the same person who builds the campaigns, manages the budget, and writes the reports. One operator, supported by a proprietary AI system that does the data processing a team would normally do.
Why trust Etari Digitals over a bigger agency?
Etari Digitals shows proof before asking for money: six published case studies with real metrics, and a free audit delivered within 48 hours so you can judge the thinking before paying for it. You always own your ad account, your data, and your rankings, so nothing is held hostage. And the founder does the work himself, which removes the gap between who sells and who delivers.
Free · No commitment · 48h turnaround

Find out what your account is leaving on the table.

One free audit. A documented list of what's broken, what it costs you, and what we'd do about it. Keep it either way.