About | Etari Digitals

The story

One operator. Full stack.

Etari Digitals is a digital marketing holding company headquartered in Tallinn, Estonia, founded and operated by Igor Schoofs.

The model is deliberately different from the agency standard. There is no account manager between you and the work. No handoffs to whoever has spare hours. Every account, whether Google Ads, SEO or full-service, is operated directly by the founder, powered by a proprietary system that does the heavy lifting most agencies bill headcount for.

That system is the point. Where agencies scale by hiring, Etari Digitals scales by building infrastructure: automation, playbooks, and an operating framework refined on every account it touches. Clients get senior-level thinking on every task, at a pace no traditional team matches.

Everything connects. The client work sharpens the system. The system powers the products. The products fund the next build. Compounding, by design.

The Holding

Six pillars. One machine.

Each pillar is a business. Together they're a flywheel. Every part feeds the others.

Direct Client Delivery

Google Ads + SEO for e-commerce and lead generation brands. The core engine.

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AI & Automation

We run the agency on an AI operating system we built ourselves. The same automation ships inside client accounts and as standalone systems.

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The Operating System

A 10-module strategic framework that runs every account we touch.

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DIY to DFY Products

Digital products that take you from do-it-yourself to done-for-you.

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Shopify Real Estate

Pre-built, SEO-optimized stores. Digital property, ready to operate.

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Performance Partnerships

Revenue-share and equity deals for brands we believe in. We win when you win.

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Operating principles

How decisions get made.

I

Data over opinion

Search terms, margins, conversion paths: the account tells you what to do if you read it honestly. Gut feeling is a tiebreaker, never a strategy.

II

Systems over hustle

Heroics don't scale; checklists do. Everything done twice becomes a playbook, everything done weekly becomes automation.

III

Assets over activity

Every engagement should leave something that keeps working: rankings, infrastructure, clean data, documented process. Motion is not progress.

FAQ

About us, straight.

Who runs the client accounts at Etari Digitals?

Igor Schoofs, the founder of Etari Digitals, runs every client account personally. There are no junior staff, no account managers, and no outsourced execution. The person you speak to on day one is the person inside your Google Ads account and your Search Console every week after. That removes the quality drop that usually happens after an agency's sales call.

What is the Etari Digitals business model?

Etari Digitals OÜ is a founder-operated company built around one delivery system and several ways to buy it. Done-for-you management covers Google Ads from €1,000 per month and SEO from €800 per month, consulting is scoped per engagement, and DIY courses and templates are in production for businesses that want the system without the service. Everything runs on the same data-driven operating system.

Why is Etari Digitals based in Estonia?

Etari Digitals OÜ is registered in Tallinn, Estonia. Estonia runs the most digital-first business administration in the EU, which fits a remote company serving e-commerce and lead generation clients across Europe. For clients it means a transparent EU-registered entity, clean EU invoicing, and a company operating under EU data rules.

How does one operator handle multiple client accounts?

A proprietary AI operating system does the volume work: pulling account data, monitoring changes, preparing reports, and drafting first versions. The founder makes every decision and approves every change. This is the deliberate trade: system-powered instead of headcount-powered. A typical agency scales by hiring juniors and diluting quality; Etari Digitals scales by automating the repetitive work and keeping one senior operator on every decision.

What values drive how Etari Digitals works?

Four rules govern the work. Decisions come from your data or they do not get made. Clients own everything: ad accounts, data, and rankings stay yours. Proof comes before the pitch, which is why the audit is free and delivered within 48 hours. And reporting shows real numbers, including the bad ones, because you cannot fix what gets hidden.

Built by an operator. Not a committee.