What it is
The DIY products package the delivery system as something you can buy once and run yourself: the playbooks, the templates, and the decision frameworks behind managed client work. Nothing is watered down for the format, because the products document the same systems behind the six published case studies.
The products are currently in production. The waitlist on the DIY page is the only way in right now: you leave your email, you hear about availability first, and joining costs nothing and commits you to nothing.
Who it is for
DIY is built for businesses not yet at the budget for managed services, which start at €800 to €1,000 per month at Etari Digitals. In practice that means early-stage Shopify stores, founders running their own marketing, and small teams with time but no retainer budget.
The honest trade is stated upfront: the system is the same, the variable is your execution. An experienced operator spots problems faster and wastes less budget on dead ends. What DIY gives you is the path that does not require the retainer, if you can follow a documented system and put in the hours.
How it connects to the other pillars
DIY to DFY is a ladder, and the name describes the direction of travel. A business starts with the do-it-yourself products, grows its ad spend and revenue using them, and reaches the point where its time is worth more than the retainer. At that point done-for-you management is the natural next step, with an operator the business already trusts because it has been running his system.
The content comes from the same source as everything else: the Operating System documented, the client delivery methods packaged. The pillar turns the framework into a product, and the product turns readers into future clients.