What sets the price within the range
Three factors decide where a quote lands. Account size is the first: a store with 80 products in one market is a different workload than 5,000 SKUs across six countries. Market competitiveness is the second, because crowded niches demand more testing, more analysis, and more frequent adjustment.
The third factor is who does the work, and it is the one buyers underweight. A fee that funds a senior operator inside your account buys different outcomes than the same fee funding a sales layer, an account manager, and a junior splitting time across fifty clients.
What Etari Digitals charges
Etari Digitals charges flat monthly retainers: Google Ads management from €1,000 per month, SEO from €800 per month, and combined Ads plus SEO from €1,200 per month. There is no percentage of ad spend, so there is no incentive to push budgets up.
The exact figure is confirmed after the free audit, which is delivered within 48 hours of access and shows the real scope of the account. Every account is run personally by the founder, Igor Schoofs, so the fee pays for the person who does the work, not a hierarchy above them.
Why the extremes of the range are risky
Very cheap management usually means a junior running a template across fifty accounts. The fee is low because the attention is low, and the wasted ad spend a template tolerates often costs more than the savings on the fee.
Very expensive agencies carry the opposite problem: much of the fee funds account managers, sales teams, and overhead rather than the people doing the work. The price signals size, not skill. At both extremes, the gap between what you pay and what reaches your account is the number to investigate before signing anything.
The questions that matter more than the fee
Before comparing prices, compare answers to these questions:
- Who exactly will be inside my account each week, and what is their experience?
- How many accounts does that person handle at once?
- What specific work does the monthly fee cover, in writing?
- Do I keep ownership of my ad account, data, and rankings?
A cheap agency with bad answers is expensive, and a fair-priced operator with good answers usually pays for the difference in recovered ad spend alone. The fee is the smallest part of the math.